Summary
Vaya.nl is a hip and fresh brand that offers all-inclusive summer holidays with the best quality for your money. Hence the slogan: “A lot of holiday for your money!” Vaya.nl offers great service, quality accommodations, professional travel guides and they combine all of this with the lowest prices in the market.
Vaya.nl means sun, sea and beach. A lot of quality for little money!
Your assignment
Vaya.nl is searching for a smashing, playful commercial that shows in an unforgettable way what the brand represents. The intent is that the winning videos will eventually also be employable as commercials on the larger national television channels or through internet sites. Keep this in mind while you’re working on your video!
Your assignment is as follows:
Create the new commercial for Vaya.nl where you show in a terrific and original way that at Vaya.nl you get a lot of holiday for your money! Surprise us with brilliant videos that fit perfectly with the hip and fresh image of Vaya.nl!
Click on ‘accept assignment’ to download the full briefing. Show of your creative skills and hopefully your commercial will be aired on Dutch national television.
Prizes
The top ten videos will be assessed by a professional jury and will receive a cash reward for their efforts. Prize distribution is as follows:
1. € 1500
2 € 1000
3. € 800
4-5 € 350
6-10 € 200
Don’t forget the period prizes! Vaya.nl is contest number 2. The three Brandfighters who, after four matches in the period, are ranked at the top will win those prizes. After four periods, the top ranking individual wins a trip for two to the Hollywood studios in the U.S.A.
The period awards are as follows:
1. €3.000
2. €2.000
3. €1.000
VN:F [1.7.7_1013]
|