PopChips
background popchips are an all-natural chip like you’ve never tasted before. never fried (unhealthy). never baked (undelicious). popchips start with wholesome potatoes, add a little heat and pressure, and pop! it’s a chip. the only thing added is a flavorful blend of seasonings for a snack so crispy and delicious, you won’t even notice it’s (we hesitate to say) healthier. thanks to the magic of popping, popchips have all the flavor and less than half the fat of fried chips. what’s left out are all the trans fat, cholesterol, fake colors and flavors that give snacking a bad name.
project objective 1) popchips mission of putting the fun back in snacking or 2) the snackers credo, “you’re allowed to eat the whole bag.” (hint: commercials of blatant gorging and gluttony will not win this thing).
phase 1: concept – in 250 characters or less, tell us your concept for the commercial. remember, a concept is not a detailed script, it is a brief synopsis or distillation of what will happen in the commercial. as always, concepts should be clever, engaging, and fun. winning concepts will receive a 5% residual payment of every winning video they are used to generate and a year’s supply of popchips. each member who submits a concept will also receive a month’s supply of popchips, just be sure to enter your address into your tongal profile, so we know where to ship it to! phase 2: video – select one of the 5 winning concepts from phase 1 and make a 30 second commercial for popchips based on it. think of the concept as the central thesis that you should build your commercial around. as always, creativity and originality are king so make it interesting and have some fun with it. as a bonus prize, each video submission will receive a month’s supply of popchips (be sure to enter your address into your tongal profile, so we know where to ship it to!) with the 5 winners each getting a year’s supply of popchips. phase 3: prediction – after the video phase closes, the submissions go on to be ranked by all of the project judges. at the same time, you’ll be invited to participate in our $500 prediction phase by reviewing the same submissions and predicting which ones you think our judges will select, in the right order. phase 4: facebook vote – after all of the videos have been judged, the winning five (or more if we love them!) will be uploaded to popchips’ facebook page for their fans to vote on. the video that receives the greatest number of “likes” will be prominently displayed on the popchips facebook page and youtube channel, while the creator will be highlighted on the popchips web site as the snacker of the month and will get a years supply of popchips. as always, be sure to read all or the project requirements before getting started and good luck to everyone! |
Deadline: Grand Prize: Total Prizes: Qualifications: |