Crocs: Feel The Love
Meet Croslite ™, the cutest character who ever loved your feet. Croslite™ wants you to ‘Feel the Love™’ of Crocs™ shoes. Crocs introduced the Feel The Love brand platform in 2010 to place emphasis on the brand’s distinct fun, optimistic and profound comfort qualities anchored throughout the company’s offerings and communication. A key element of this brand platform is the Croslite character that serves as the substantive ambassador representing the unique material and technology (Croslite). The Croslite Character has been utilized throughout Feel The Love marketing materials to help emotively educate consumers of the benefits and features anchored in the shoes. |
Deadline: Grand Prize: Total Prizes: Qualifications: |
Sweet shoes… sweet contest.