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BRIEF: Logitech
BACKGROUND: Logitech creates ways to seamlessly get people into the digital world and keep them immersed. We make focusing on the experience second nature – from music, entertainment, and gaming to socializing, creativity, and browsing the Internet.
With our broad portfolio and platform neutrality, we transform complexity into powerfully simple experiences. With our heritage of design excellence, we put elegance in people’s hands. With enthusiasm and insight, we deeply understand what people are looking for. We strive to impress and delight with everything we make.
GET: Existing webcam users
TO: upgrade to Logitech HD webcams that enable them to do more than just the basics. They can now share, socialize, and communicate online with the best HD-quality available:
• sharing HD content
o video-record & easy upload to YouTube and Facebook
o HD image-capture & easy upload to YouTube and Facebook
• v-blogging
• video streaming
• video calling (Skype, Windows Live Messenger, Logitech Vid, etc.)
TONE: Human and approachable, engaging, empowering
FORMAT LENGTH: 60 seconds maximum
INTENDED USE: Logitech may use it as digital advertisement and/or digital content across all marketing communications (esp. on Logitech.com, Logitech Facebook, YouTube, etc). Your work could help us launch new Logitech HD webcams.
CREATIVE CONSIDERATIONS:
1. Develop an idea that is expandable across all types of marketing communications (TV, digital, print, in-store, etc.)
2. Develop creative to inspire existing webcam users to upgrade to Logitech HD webcams.
3. Think about the target audience on Facebook and YouTube and how we can enhance their experiences.
4. Your idea should be unique to Logitech (not something any webcam manufacturer could deliver).
PARAMETERS:
If a webcam is featured in your film, it should be a Logitech HD webcam. Logitech HD webcams include:
• Logitech Webcam Pro 9000
• Logitech Webcam C905
• Logitech Webcam C600
High resolution product images can be found in the asset toolkit. For more information about Logitech HD webcams, visit www.logitech.com
Grand Prize
Once in a lifetime trip to experience the 2010 Cannes Lions Festival:
* Round trip airfare for two (2) to Cannes and 3 nights / 4 days hotel accommodation
* Exclusive screening event of your video at the MOFILM awards night in Cannes
* VIP Access to all events in the exclusive Debussy Theatre
Logitech products:
* One new Logitech HD webcam
* One Logitech ClearChat PC Wireless headset
* One Logitech Performance Mouse MX
* One Logitech diNovo Edge keyboard
* One Logitech Speaker Lapdesk N700
* One Logitech Harmony 900
* One Logitech Rechargeable Speaker S315i
* One Ultimate Ears TripleFi 10 Noise-Isolating Earphones
* One Logitech Squeezebox Radio
* One Logitech Spy Video Security Master System
Plus:
* US $3,000 prize money
2nd Prize
Logitech products:
* One new Logitech HD webcam
* One Logitech ClearChat PC Wireless headset
* One Logitech Performance Mouse MX
* One Logitech diNovo Edge keyboard
* One Logitech Speaker Lapdesk N700
* One Logitech Harmony 900
* One Logitech Rechargeable Speaker S315i
* One Ultimate Ears TripleFi 10 Noise-Isolating Earphones
* One Logitech Squeezebox Radio
* One Logitech Spy Video Security Master System
Plus:
* US $1,000 prize money
3rd Prize
Logitech products:
* One new Logitech HD webcam
* One Logitech ClearChat PC Wireless headset
* One Logitech Performance Mouse MX
* One Logitech diNovo Edge keyboard
* One Logitech Speaker Lapdesk N700
* One Logitech Harmony 900
* One Logitech Rechargeable Speaker S315i
* One Ultimate Ears TripleFi 10 Noise-Isolating Earphones
* One Logitech Squeezebox Radio
* One Logitech Spy Video Security Master System
4th Prize
Logitech products:
* One new Logitech HD webcam
* One Logitech ClearChat PC Wireless headset
* One Logitech Performance Mouse MX
* One Logitech diNovo Edge keyboard
* One Logitech Harmony 900
* One Logitech Squeezebox Radio
5th Prize
Logitech products:
* One new Logitech HD webcam
* One Logitech ClearChat PC Wireless headset
* One Logitech Performance Mouse MX
* One Logitech Squeezebox Radio
Runners Up Prizes
* Five runners-up will each receive a new Logitech HD webcam
VN:F [1.7.7_1013] Rating: +2 (from 2 votes) |
Visit Contest Website
Deadline:
Jun 7 2010
Grand Prize:
Trip: Cannes Lion Festival & $3,000
Total Prizes:
Trip: Cannes Lion & $4,000
Qualifications:
Must be at least 16 years of age.
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Here is my ad for the Youtube Cannes Lions contest
More information here: http://www.evrard.me/home/canneslions.html