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Axe: 2010 BFI London Film Festival

Axe: BFI London Film Festival
Axe is also known as Lynx in the UK, Ireland, Australia, New Zealand and Singapore. The core of AXE is it’s body spray fragrances, and also offers deodorant/antiperspirant sticks, shower gel , aftershave, EDT, and has recently introduced hair products in North America. This little can of bodysrpay fragrance does more than just help guys look, smell and feel their best – it creates the Axe Effect! We’re looking for original, funny, sexy films that get young guys fired up about the magic that is “The Axe Effect.”

Overall Grand Prize

  • In addition to the prizes below, the best overall video (across thirteen brands) will be decided by jury at the MOFILM Awards in London, have their film shown live before a London Film Festival premiere and win an additional £7,000!

First Place – BFI London Film Festival VIP Prize Package

  • Once in a lifetime trip to London for the MOFILM Awards and BFI London Film Festival for you and a guest, including airfare and 2 nights accommodation
  • Red carpet treatment at an exclusive premiere and after party, with celebrities and fellow filmmakers!
  • £1500 prize money

Second Place

  • £700 prize money

Third Place

  • £500 prize money

Fourth and Fifth Place

  • Digital camera equipment up to US $500 in value.
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Rating: +1 (from 1 vote)

Visit Contest Website

Deadline:
Sep 15 2010

Grand Prize:
 £ 1,500

Total Prizes:
 £ 2,700

Qualifications:
 Must be at least 16 years of age.