Ben & Jerry’s Canada is looking for a :30-second video, to be shown in cinemas located in urban cores across Canada.

Ben & Jerry’s has always been noted for its extraordinary flavors, packed with chunks of great ingredients. The quality, variety and indulgence of the B&J flavours are what sets this brand apart.

This campaign will help to inform and remind Canadians of these qualities. The ads should reflect the fun, irreverent, authentic, wacky, playful and unique tone of the brand.