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Commercial Video Using Tilt Shift

Commercial Video Using Tilt Shift

We’re looking to make a video promoting a new life science instrument where the key element of the video uses the tilt shift technique.

We will make our selection for this project based on the person/team who can deliver the BEST QUALITY EXAMPLE of tilt shift footage. The example you submit does not need to be long, rather, it needs to show the quality you can produce.

Quality for us is defined as successfully achieving to create an illusion of miniaturization. In other words, the quality should successfully make someone watching it UNSURE if it is real or if it is a stop motion model.

QUALITY FOR US IS DEFINED AS: successfully creating an illusion of miniaturization, time elapsed effect and with proper use of focus and colors. In other words, the quality should successfully make someone watching it UNSURE whether it is real or if it is a stop motion model video

Our preference is to shoot some or all of the final tilt shift scenes in London, but this is not a requirement.

Without going into the complete details of the concept of this video, what you need to know is this:

INTRO (regular production quality video, not tilt shift):
There is about a 20 second intro. Included in this opening scene is a clean room, a white conveyor belt, and some scientists with microscopes. Then there is a transition to the tilt-shift portion of the video using a touch of CGI.

TILT SHIFT PORTION:
This is the core of the video and will be accompanied by music (outside the scope of this pitch and budget). This portion will be 90-120 seconds long made up of short tilt shift segments. We prefer the tilt shift portion to be shot in London but are open to other solutions. This is because we have, for now, scripted in the Gherkin building which resembles a typical sample tube.

CLOSING: The closing is 5-10 seconds long and uses some seconds of CGI as a transition from tilt shift back to the “real world” in the same environment as the Intro with one of the scientists.

If you are interested in pitching for this project and have experience using the tilt shift technique, then we encourage you to submit your absolute best example to show the quality as we have defined it.
Target location:
Worldwide
Target age range:
20 to 45
Target demographics:
Core audience is Protein Research Scientists of which there are probably about 150000 but we want a video that appeals to the masses
Creative skills required:
None specified

Words that describe the buyer or campaign…
CUSTOMER: curious, highly-educated, intelligent, laid-back, CAMPAIGN: altered reality, unexpected

Words that definitely don’t…
slapstick, corny, predictable,

Who we are…
This new product, MAGic™, basically, takes protein samples and automates an otherwise long manual process that researchers currently do to prepare their samples. See the www.invitrogen.com/magic for more info about MAGic™ Our marketing group is part of Life Technologies which is a $3.3Bn company and work across the biological spectrum, working to advance personalized medicine, regenerative science, molecular diagnostics etc

Campaign objectives…
Viral video activity

VN:F [1.7.7_1013]
Rating: +1 (from 1 vote)

Visit Contest Website

Deadline:
Jul 28 2010

Grand Prize:
 $40,000

Total Prizes:
 $40,000

Qualifications:
 See contest for details.