Come up with a way to help Americans save more money and increase their personal savings rate.

The Grand Prize winner will get $50,000 and an all expenses trip to South by Southwest. The deadline for submissions is September 20th. The winners will be chosen by a panel of judges. The Grand Prize Winner will be chosen by a panel including Maria Bartiromo, Dan Ariely, Aaron Patzer and Roger Ferguson. There will also be a People’s Choice award of $15,000 for the most popular idea and the college with the most entries will also win $25,000.