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Robert Half

Robert Half

Robert Half is the world’s first and largest specialized staffing firm. Simply put, they help companies locate the talent they need to grow their operations, and assist professionals in finding employment. Their seven specialized staffing divisions place professionals on a temporary, temporary-to-hire and full-time basis in the accounting and finance, technology, administrative, legal, and marketing and creative fields. Robert Half’s goal with this campaign is to generate video content that they can use online and in social media campaigns to drive viewers to www.roberthalf.com. From there, job seekers can access career content, search job listings and register with one of their staffing divisions.

Background
We’ve all been there – hands clammy, jaw tight, stomach full of butterflies – sitting in a job interview, and it happens … the guy sitting across from you asks you a pointed question about the one thing you “embellished” on your resume.

Interviewer: (Referencing your resume) “I see here that your favorite author is Chaucer.”
You: (Having never read a word) “Who? Oh … yeah, love his stuff.”
Interviewer: “Interesting, I wrote my first dissertation on Chaucer. Which of his works is your favorite?”
You: (perspiring, visibly) “Well, they’re all so good, I couldn’t possibly …”
Interviewer: “Come now, don’t be coy, which is your favorite work?”
You: (Panicked) “Uh … A Tale of Two Cities?”
Interviewer: (Frowning) “I see.”

Project Objective
Create a humorous thirty to sixty (30-60) second video about job interview mistakes, a cringe-worthy meeting with a prospective employer, or an interview blunder that Robert Half can use to attract future job seekers, help them avoid such mistakes and, ultimately, assist them in finding jobs.

Project Details
This contest will be worth a total of $15,000 and consist of two phases, so there’s a place for everyone to contribute, regardless of your skill set.

PHASE 1: STORY – In 500 characters or less, tell us what job seekers shouldn’t do or say in an employment interview, describe an interview that’s gone wrong, or tell us a funny story about a real or imagined interview blunder. Robert Half is not looking for cruel or mean-spirited stories. They want people to relate to the blunders (i.e., we’ve all been there/done that), not laugh at the mistakes people made. Winning stories will receive a 5% residual payment of every winning video they are used to generate, and you may submit up to five stories.

PHASE 2: VIDEO – Select one of the five winning stories from Phase 1 and make a 30-60 second video based on it. The videos should have a personal touch and be relatable. Also, if you want to adapt the story or make changes, feel free to do so. It’s best to think of the story as the central thesis that you should build your video around. You may submit up to 5 videos.

–Target Audience: Professional-level job seekers.

–Key Marketing Messages: Register with one of Robert Half’s staffing divisions, and we can make your job search easier and more effective. Don’t let a blunder derail your job search. Call in the experts.

–Music: MusicRevolution.com, an online marketplace for royalty-free production music, is making professional tracks available to Tongal members at no charge for a limited use comp license for their submissions to the Robert Half Interview Blunder Project. MusicRevolution has preselected tracks specifically for the Project available via download link in the Excel spreadsheet on the Project Files section of this page. Tongal members are being provided with a royalty-free license at no charge or obligation, limited for use only in connection with a submission to the Robert Half campaign on Tongal. Before downloading a MusicRevolution track, please read the License Agreement. Any use of a MusicRevolution track in connection with a submission will be subject to the terms of such License Agreement. Use of any MusicRevolution track outside of Tongal is strictly prohibited. Beyond the preselected tracks, Tongal members are encouraged to browse the entire MusicRevolution catalog available here (https://www.musicrevolution.com/). If interested in using a track from the MusicRevolution library that has not been preselected, solely for use in the Robert Half campaign on Tongal, please email music@tongal.com for a download link to a specific track.

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Visit Contest Website

Deadline:
Nov 29 2010

Grand Prize:
 $7,500

Total Prizes:
 $15,000

Qualifications:
 Must be at least 13 years old. Not open to residents of Cuba, Iran, Iraq, Syria, North Korea, Sudan, Myanmar (Burma), and Quebec, or to other individuals restricted by U.S. export controls and sanctions, and is void in any other nation, state, or province where prohibited or restricted by U.S. or local law.